Plex, i suspect, could fall into this camp:
- Someone buys plex for $15. So the accounting entry is CCP receives $15 in cash and also has $15 Deferred Income (so far all Balance Sheet items);
- Then that plex is used to extend game time by 1 month so CCP then recognises the sale of $15 and cancels the $15 Deferred Income (so now CCP can recognise the $15 on the Profit & Loss account as revenue)
- In-game purchases not yet consumed
- Sale of goods not yet delivered
|Deferred Income||2012||2013||2014 H1|
|In-game purchases not yet consumed||1,067,512||2,108,158||2,302,098|
|Sale of goods not yet delivered||198,376||137,791||52,214|
Given the price of Plex has been rising i suspect it is the supply of Plex that has slowed. I suspect that people buy the Plex to create the ISK and as the price of Plex gives more ISK then less Plex need be bought.
Unfortunately for us, there is not much narrative with the CCP accounts and so I can only make assumptions at this stage. In the Prospectus issued in June 2013 there was much more detail.