The interest was in the amount of work that went into setting it up - and it seems to have been around since May 2013.
Eve Bazaar is a (scam) website that manufactures and sells ships to those people that place orders on its website (in-game). A nice website, i must say. Well designed. Has remarkable similarities to the Eve Online homepage.
To quote the competitive prices that it does Eve-Bazaar claims to be a series of industrial corps that mine the ore themselves and manufacture ships in Null Sec and then deliver them to Jita.
The first clue is that you can buy ships from Eve Bazaar and then sell them to buy orders in Jita for a 20m ISK profit. Not bad if you are spending 155m ISK.
Jita Buy Prices for the Apocalypse are 175m ISK.
The second clue is that if you refer someone to the site you get 10% of all the ISK that person deposits - which presumably would make the Eve-Bazaar business model even more stretched!
When scams go outside the game (in this case setting up a website) i enjoy getting to see who is behind it (inside Eve it can be quite anonymous, outside Eve there are traces, like home addresses linked to websites, prior websites set up linked to the current website but with the same home address! and the same email address! etc). The current Eve-Bazaar website is in the Cloudflare network which is reasonably anonymous but prior websites set up by the owners were not. Though, to be fair, i obviously don't know if these owners sold what is now Eve-Bazaar on to the current owners.
Update 23 February 2014: How this scam works
A number of emails and comments have quite rightly stated that I have not detailed how the scam works, so here goes.
Firstly the victim deposits ISK with a player involved with the scam and this deposit is reflected on the Eve-Bazaar.com website In the victims "account" - the ISK deposit is to cover the price of the ship the victim plans to buy. So far, so good.
Secondly the victim then orders the ship they want to buy and the victim sees the ISK in thir account reduce and the order is reflected on the website. So far, so good.
Thirdly then one of two things happens. If it is a low priced ship then the ship will be delivered and so the victim will confident to place a bigger order. However, if the ship price is high enough then after a few hours the victim is told the ISK has disappeared and is then invited to try and recover the ISK by persuading other players to deposit ISK at the site (they will get 30% of all ISK deposited).
that is the scam, and a further move is for the scammer to invite the victim to try Nd advance the scam onto other players in an attempt to recover their ISK.