One of the key things for players to learn when starting out in Regional Trading (buying items in one Region to sell in another Region) is that many other players will not travel even 1 jump to save 100m.
The 15 jumps in the title refers to the distance between Dodixie and Jita. In my example, if an item is for sale in Dodixie for 125m isk but on sale in Jita for 25m isk - a player will not travel 15 jumps and back to buy it. Neither will that player have an alt buy it in Jita and courier it to Dodixie.
Time is more precious. Players don't have that time to spare.
And that is the service you are really providing. You are offering a Buyer the choice of wasting 30 minutes of their game time to save 100m isk. And many players will find spending that additional 100m a fair offer and take it.
Exceptions to this rule: Players are careful what they spend when it comes to consumable items like ammo or items that are part of a manufacturing chain (you are up against players with spreadsheets here who probably take their wives to Burger King to save some money).
Otherwise, in your mind think of your profit margin = fair markup + service of time saved.
The one thing to watch is that if you really start to price gauge then you will attract competitors. So there is that happy middle ground to sit in.
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